Case Study: Salling Group achieves $250k+ annual cloud savings and cost transparency with Datadog

Salling Group reduces cloud spend and achieves cost transparency with Datadog

Salling Group is Denmark’s largest retail group, operating grocery and retail stores (plus restaurants) across multiple countries and serving millions of customers weekly. Managing a hybrid environment of on‑prem systems and multiple cloud providers (Azure, AWS, GCP) left cost data siloed, alerts lacked context, and teams struggled to predict, attribute, and control cloud spend as the business scaled.

By adding Datadog Cloud Cost Management to its existing Datadog observability stack, Salling Group unified cost and performance data, automated hyperscaler exports, and democratized access to cost insights. The team achieved $250k+ in annual savings, began identifying cost issues within 24 hours and resolving them within three days, reduced reporting from weeks to days or hours, and gained the visibility needed for right‑sizing, stakeholder reporting, and building a FinOps culture.

Salling Group

Frederik Christoffersen

Senior Manager & Product Owner, Hybrid Infrastructure