Case Study: World Wide Lighting unifies 24 eshops into a single source of truth with Dataddo

How WWL Unifies Data from 24 Eshops to Expose the “Why” Behind Sales

World Wide Lighting, a leading global ecommerce company specializing in lighting solutions, aimed to break down departmental data silos from their 24 eshops and various sources including Salesforce and Zendesk. This challenge prevented over 50 stakeholders from generating reliable insights to inform decisions, hindering company growth.

The vendor, Dataddo, provided managed connectors to unify data from over 18 sources, including a free custom-built connector for their proprietary Transsmart software, into a Redshift data warehouse. This solution created a single source of truth, significantly reduced data downtimes, and provided reliable insights to all decision-makers, ultimately facilitating better decision-making and driving long-term growth for the organization.

World Wide Lighting

Jimmy van den Eerenbeemt

Insights Manager