Case Study: Wärtsilä improves marketing dashboarding and REAN analytics with Dataddo

How Wartsila Uses Dataddo to Apply the REAN Marketing Model

Wärtsilä, a global leader in smart technologies for the marine and energy markets, sought to implement the REAN marketing model but faced the challenge of combining and visualizing data from six disparate marketing sources. Their internal analytics required manual work, and they relied on costly external agencies. To update their data strategy, they needed a solution to create central dashboards for lead qualification and campaign analysis, which led them to the vendor Dataddo.

Dataddo provided a flexible data integration platform, notably creating a crucial new connector for Wärtsilä's webinar platform in under 10 days. This allowed Wärtsilä to seamlessly integrate all their data sources into two accessible dashboards: a central REAN dashboard for reach and engagement metrics and a separate Webinar Performance Dashboard. The solution from Dataddo saved significant time, enabled better internal communication and strategizing, and provided the marketing team with unfettered access to their data for effective decision-making.

Wärtsilä

Sujata Karan

Marketing Performance Analyst