Case Study: Search Engine Journal saves hours on dashboard reporting with Dataddo

How SEJ Builds Customized Dashboards for Advertisers Using Dataddo

Search Engine Journal (SEJ), a major online marketing and advertising platform, faced a significant challenge in manually collecting data from numerous sources like Mailchimp and Google Ad Manager to build personalized dashboards for each of its advertisers. This process was extremely time-consuming and prone to errors, creating a need for an automated and reliable data integration solution from a vendor like Dataddo.

Dataddo implemented a no-code solution to automate the flow of SEJ's marketing data into Looker Studio and Google Sheets. With help from the Dataddo support team to set up special filters, SEJ was able to create reliable, customized dashboards for every client. This resulted in savings of 3.5 man-hours per week on data collection and completely eliminated manual extraction errors.

Search Engine Journal

Vahan Petrosayan

Director of IT and Infrastructure