Case Study: ID&T Group unifies festival fan data and automates reporting with Dataddo

How ID&T Group Activates Data from 1M+ Festival Fans and Dozens of Social Accounts

ID&T Group, a major electronic music entertainment company, faced a significant challenge in gathering fragmented data from its numerous social media and advertising accounts. This manual, time-consuming process was prone to errors and prevented them from gaining a unified view of their audience and event performance, hindering their marketing and event-planning strategies.

The company implemented Dataddo's data integration platform to automate the collection and unification of data from sources like Facebook, Instagram, and Google Ads. This solution provided a complete, error-free view of their data, saving 2.5 man-days per week and enabling deeper audience insights. These improvements led to better, data-informed decision-making and increased revenue for ID&T Group.

ID&T Group

Michael Guntenaar

Chief Technology Officer