Case Study: Maso Here achieves clear ROAS and saves hundreds of hours with Dataddo

How Dried Meat Marketplace Maso Here Determines Positive ROAS for 3 Eshops

Maso Here, a Czech online marketplace for dried meat snacks, faced a challenge in manually compiling marketing reports from multiple platforms like WooCommerce, Facebook Ads, and Google Analytics. This inefficient process, which took the founder three hours each week, was prone to errors and made it difficult to accurately determine their key metric, return on ad spend (ROAS). They sought a solution from the data integration vendor Dataddo.

Dataddo implemented automated data pipelines that extracted information from all their marketing and ecommerce sources, transforming and loading it into Google Data Studio for visualization. This solution provided Maso Here and its agency with clear, accurate ROAS figures, saving hundreds of hours annually. The automated reporting also uncovered valuable insights, such as seasonal sales trends, which led to more effective marketing and an increased bottom line.

Maso Here

Ondra Plas

Founder