Case Study: Scharmach Auto Group boosts service appointment conversions with DataClover DealerServiceHub

Scharmach Auto Group boosts service appointment conversions to 16.2% with DataClover

Scharmach Auto Group, a dealership group consisting of BMW Northwest, Northwest MINI, and Seattle MINI, faced a significant challenge with their online service appointment system. Their existing process took customers an average of 21 clicks across four pages, resulting in a conversion rate of less than 4% and causing them to miss out on potential service revenue. They partnered with vendor DataClover to implement its DealerServiceHub (DSH) program to address this issue.

DataClover's solution streamlined the scheduling process to a single page and only three clicks. This dramatically improved the user experience and conversion rates. As a result, the dealerships saw a measurable increase in performance, with BMW Northwest converting at 10.4%, Northwest MINI at 14.2%, and Seattle MINI at 16.2% on average over 90 days, significantly boosting their service business.

Scharmach Auto Group