Case Study: Nick Alexander BMW boosts service product sales with DataClover's Aftersales eCommerce Program

Nick Alexander BMW sold 34 service plans in month one with DataClover

Nick Alexander BMW, a dealership, faced the challenge of selling vehicle service products to customers who were not physically present at their service drive. They had a strong in-person process for selling prepaid maintenance plans but lacked an online sales channel. To address this, they partnered with vendor DataClover to implement its Aftersales eCommerce Program.

DataClover's solution provided an online platform to sell service products, starting with BMW Ultimate Care Oil Plans. Within the first month of use, the dealership sold 34 prepaid maintenance plans online. This resulted in the retention of 34 service customers and earned $6,766 in mark-up gross profits for Nick Alexander BMW. The platform was so effective that it was subsequently rolled out to their sister dealership, Nick Alexander MINI.

Nick Alexander BMW