Case Study: Mercedes-Benz of the Woodlands boosts PPM sales and gross profit with DataClover

Mercedes-Benz of the Woodlands sells 41 more PPM contracts in 4 months with DataClover

Mercedes-Benz of the Woodlands partnered with the vendor DataClover to implement its Aftersales eCommerce Program. The dealership was looking for a way to digitally sell more prepaid maintenance and extended warranty plans to its service customers and improve its overall return on marketing investment.

DataClover's solution provided a digital storefront to identify, target, and offer tailored service packages online. As a result, the dealership sold 41 additional prepaid maintenance contracts, generating $128,577 in service revenue. This effort yielded $24,681 in gross profit on a $2,200 investment, giving Mercedes-Benz of the Woodlands a 12.10x return over a four-month period.

Mercedes-Benz of the Woodlands