Case Study: Mid-Atlantic Tourism Public Relations Alliance Improves Journalist Engagement with DatAchieve Digital’s WordPress Website Redesign

Mid-Atlantic Tourism Public Relations Alliance reaches 80+ destinations with DatAchieve Digital

The Mid-Atlantic Tourism Public Relations Alliance (MATPRA), an organization representing over 80 destinations, needed to modernize its outdated website. The site suffered from poor mobile responsiveness and lacked the tools necessary for effective content management and promotion, which hindered its ability to serve as a resource for journalists. To address this challenge, they partnered with DatAchieve Digital for a comprehensive WordPress website development and redesign.

DatAchieve Digital delivered a fully responsive, mobile-friendly WordPress website with streamlined navigation and integrated tools for social publishing and email marketing. The new site provided MATPRA with improved editorial control and dynamic features to better connect destination marketers and journalists. The client reported great success with the project, praising the website's look, functionality, and ease of use for building content, and they look forward to many more years of collaboration with the DatAchieve team.

Mid-Atlantic Tourism Public Relations Alliance