Case Study: Mission Thrift Store builds community loyalty across 40+ stores with DataCandy

Mission Thrift Store grows member sales 274% with DataCandy

Mission Thrift Store, a nationwide Canadian thrift retailer, faced the challenge of strengthening customer relationships and building community across its network of over 40 independently operated stores. They needed a unified loyalty program but were hindered by different point-of-sale systems and the complexities of a charitable organizational structure. They partnered with the vendor DataCandy to implement a tailored loyalty solution.

DataCandy provided a flexible loyalty program that integrated with Mission Thrift's various POS systems, offering technical support and pricing suitable for a charity. The solution, Mission Thrift Rewards, allowed customers to earn points on purchases and donations. The results included a 274% growth in member sales year over year, a significant increase in program membership, and larger customer basket sizes. The program successfully unified the stores and fostered greater community engagement.

Mission Thrift Store