Case Study: Copper Branch increases customer spending with DataCandy

Copper Branch boosts transaction spending by $2 with DataCandy

Copper Branch, a quick-service vegan restaurant, wanted to implement a customer loyalty program to reward its dedicated customer base and gain better insights into their spending habits. They partnered with DataCandy to launch their debut customer engagement and gift card program using Paystone's platform.

DataCandy's solution provided Copper Branch with an intuitive dashboard to run its loyalty program and track customer data. The results were significant, as loyalty members spent an average of $2 more per transaction than regular customers. The program also grew to 6,000 members and drove a 40-60% increase in gift card sales, proving it was dollar-generating for the brand.

Copper Branch