Case Study: Western Governors University achieves 12% student ROI lift and 36% higher 2-year graduation rate with DataCamp

How Western Governors University Boosted Student ROI With DataCamp

Western Governors University partnered with DataCamp for Business to redesign its Master of Science in Data Analytics (MSDA) so the program would be accessible to students with and without STEM backgrounds. WGU faced the challenge of teaching complex data and programming skills at scale within budget while fitting a competency‑based framework, so it needed a hands‑on, self‑paced solution that could bridge data fluency gaps for diverse learners.

WGU implemented DataCamp’s custom tracks, interactive exercises, SSO integration, and close support from DataCamp’s Customer Success Manager across 7 of 11 MSDA courses. Over 2,166 students completed DataCamp content (an 89% adoption rate), and blending DataCamp into the curriculum helped raise WGU’s 2‑year graduation rate by 36% and improve student return on investment (Factored Graduate Return) by 12%.

Western Governors University

Scott Allen

Marketing Director, College Of IT