Case Study: Williams achieves faster, democratized analytics with Databricks

Unlocking natural language analytics across the enterprise

Williams, a premier provider of large-scale natural gas infrastructure across North America, needed faster, more accessible insights across massive transaction volumes and complex business areas like contracts, billing, allocations, and geolocation. To help employees better understand customer needs and behaviors, Williams worked with Databricks and implemented Databricks AI/BI Genie.

Databricks helped Williams build Genie Spaces on top of Unity Catalog and large SQL models that unified data and business logic for natural language querying. The solution enabled 100+ employees to self-serve answers in seconds instead of days, including one request that previously took an analyst five days and was completed in seconds with validated accuracy. This improved turnaround time, democratized analytics, and strengthened a data-driven culture.

Williams

Irma Glover

Manager, Commercial Technology & Business Intelligence