Case Study: Kard achieves faster customer growth and stronger loyalty with Databricks

Unlocking insights to drive customer growth and loyalty

Kard, the first independent commerce media network, needed a faster way to analyze more than 16 billion transactions across its platform as legacy systems slowed analytics and strained resources. Using the Databricks Data Intelligence Platform, Kard sought to unify data engineering, analytics, and governance while supporting hyper-personalized rewards and customer growth.

Databricks replaced Kard’s fragmented systems with a single platform, including Delta Lake, Lakebase, Unity Catalog, MLflow, and dbt, integrated with AWS. The result was a single source of truth, ingestion that dropped from weeks to hours, stronger governance for sensitive data, and real-time analytics for segmentation, attribution, and personalization—helping Kard streamline operations, reduce costs, and drive smarter customer loyalty.

Kard

Matt Schiros

Director of Data and Platform