Case Study: Porsche Holding achieves a unified, personalized customer journey with Databricks

Unifying customer data to drive a new automotive experience

Porsche Holding, Europe’s largest automotive retail company, faced fragmented customer data systems that left customer engagements siloed and made it difficult to deliver personalized experiences and data-driven decisions. To address this, Porsche turned to Databricks, using the Databricks Data Intelligence Platform and Lakeflow Connect to unify customer data and improve how teams accessed and used it.

Databricks helped Porsche implement a managed data ingestion solution instead of building a custom one, reducing development effort and accelerating time to production. The result was greater productivity for CRM and Data Science teams, lower integration overhead, and a more unified customer journey that enabled personalized offers; Porsche also cited improved ease of use, lower risk and cost, and progress toward becoming a more data-driven company.

Porsche Holding

Lucas Sulzberger

Project Manager