Case Study: ITV achieves streamlined data governance and faster insights with Databricks

Transforming the viewer experience for millions

ITV, the British public broadcaster, was looking to modernize its operations and improve the viewer experience as streaming changed audience expectations. To support its digital strategy, ITV chose the Databricks Data Intelligence Platform and used it to build a data mesh across marketing, commercial advertising, and product experience, while managing data from both streaming and batch sources.

With Databricks, ITV implemented Delta Lake and Unity Catalog to centralize governance, simplify access management, and create a self-service platform for data users. The result was faster insight delivery, easier cross-domain access control, and stronger auditability for compliance, helping ITV standardize data use and deliver business value more efficiently.

ITV

Clemence Burnichon

Director of Data Innovation