Case Study: Grupo Casas Bahia achieves faster, democratized data-driven decisions with Databricks AI/BI Genie

Transforming retail strategies with advanced consumer insights

Grupo Casas Bahia, a major retail company serving millions of customers, faced growing data challenges across logistics, sales, and fraud prevention. Analysts needed SQL expertise to get answers, business logic was inconsistent, and data requests overwhelmed the technical team, making it hard to scale insights. Databricks’ AI/BI Genie was introduced to help the retailer make data more accessible and actionable.

Using Databricks AI/BI Genie, Grupo Casas Bahia enabled natural-language querying, predictive inventory and sales forecasting, and faster fraud detection. The solution centralized data access, normalized business logic, and integrated with Microsoft Teams, allowing teams to self-serve insights in Portuguese. As a result, analysis time dropped from hours to just 2 minutes, while Databricks helped democratize data access across the organization and improve decision-making.

Grupo Casas Bahia

Robson Soares

Business Analytics Coordinator