Case Study: Red Ventures achieves real-time machine learning at enterprise scale with Databricks

Red Ventures - Customer Case Study

Red Ventures, a marketing-technology partner to Fortune 500 brands, needed to optimize customer experiences across its portfolio but was hampered by operational hurdles: limited Apache Spark expertise, a fragmented toolchain that increased DevOps complexity, and an inability to run real-time machine learning at scale.

By adopting the Databricks Unified Analytics Platform, Red Ventures automated cluster management, consolidated tooling, and enabled teams to work in R, Python, or Scala within collaborative notebooks. The result was simplified infrastructure, improved cross-team productivity, and the ability to train and deploy real-time ML models at enterprise scale with much lower operational complexity.

Red Ventures

Cory Locklear

Director of Engineering