Case Study: Red Ventures achieves faster marketing data processing with Databricks

Reaching the right customers with data and AI

Red Ventures, through its Red Digital division, needed a faster way to manage and transform client marketing data across separate cloud environments. The company relied on Databricks, along with Fivetran and dbt, to handle complex data ingestion and support data-driven marketing services, but custom scripting had created bottlenecks and slowed down engineers.

Databricks helped Red Ventures modernize its data stack and automate ETL workflows, reducing data processing time to a fraction of what it had been before. As a result, Red Ventures freed data engineers to focus more on analysis and transformations, helping the company deliver better outcomes for clients and more effective marketing powered by data and AI.

Red Ventures

Brandon Beidel

Director of Product Management