Case Study: ZURU achieves faster marketing decisions and automated reporting with Databricks

Powering smarter marketing decisions

ZURU, a global consumer goods and toy company, needed to modernize its data infrastructure so its marketing team could keep up with fast-moving campaigns and complex reporting across multiple ad platforms. Using the Databricks Data Intelligence Platform, ZURU set out to replace slow, manual reporting with faster, more reliable marketing intelligence.

Databricks helped ZURU automate reporting workflows, consolidate data, and deliver near real-time insights. Reporting cycles that once took days now take minutes, eliminating hundreds of manual reports and surfacing thousands of performance signals daily. With Databricks, ZURU can make faster decisions, improve collaboration, and scale insights across marketing, sales, and supply chain teams.

Zuru

Luke Hartfield

Senior Data Scientist