Case Study: MediaGamma achieves simplified data engineering and improved data science productivity with Databricks

MediaGamma - Customer Case Study

MediaGamma is a global AI technology company that uses machine learning and data science to help advertisers optimize bidding and understand user behavior. They struggled with heavy manual DevOps managing clusters and Spark configurations on a legacy Cloudera stack and couldn’t run the latest Spark versions, limiting experimentation and efficiency.

Databricks delivered a unified analytics platform with lightweight cluster management, pre-configured latest Spark, an interactive notebook workspace, Git/version control, and easy third‑party integration. The result: reduced infrastructure complexity and costs, faster experimentation and collaboration, and higher data‑scientist productivity so teams can focus on building better models.

MediaGamma

Shuai Yuan

Head of Data Science