Case Study: Games24x7 achieves hyper-personalized gaming experiences with Databricks

Leveraging hyper-personalization Enriching the player journey through data and automation

Games24x7, India’s leading multi-game platform behind RummyCircle and My11Circle, wanted to improve its hyper-personalized player experience for more than 100 million users. Its legacy data infrastructure was complex to operate, costly to maintain, and required advanced technical knowledge to deploy and manage multiple data pipelines, making it harder to move quickly on data-driven gaming experiences.

Games24x7 partnered with Databricks to build a unified platform that consolidated data from disparate sources and automated data pipelines at scale using the Databricks Data Intelligence Platform. The result was a more consistent and dependable data flow across teams and systems, faster access to insights, and reduced infrastructure ownership and maintenance costs, freeing more time and resources to focus on user experience and business innovation.

Games24x7

Rajat Bansal

Chief Technology Officer