Case Study: Jumbo Supermarkten achieves faster, data-driven customer experiences with Databricks

Jumbo Transforms How They Delight Customers With Data-Driven Personalized Experiences

Jumbo Supermarkten, a leading supermarket chain in the Netherlands and Belgium, needed to modernize its data and analytics setup as its revamped loyalty program generated far more customer data. The company wanted to scale personalization, improve inventory and assortment decisions, and speed up insights for analysts and business teams, so it chose the Databricks Data Intelligence Platform.

With Databricks, Jumbo Supermarkten built a unified lakehouse workflow using Delta Lake, Databricks SQL, and Azure Synapse to manage historical and real-time data, run ML models, and support self-service analytics. The result was faster idea-to-production cycles, more effective assortment and supply chain decisions, better omnichannel recommendations, reduced stockouts and food waste, and quicker adoption of machine learning outputs—often within four weeks of introduction.

Jumbo Supermarkten

Wendell Kuling

Manager Data Science and Analytics