Case Study: Outreach achieves faster, more data-driven sales execution with Databricks

Helping sales teams create and close more deals faster

Outreach, the sales execution platform, needed a better way to handle terabytes of daily data from customer behavior, sales activity, and CRM records. Its existing ETL pipelines and cloud data warehouse were too rigid and costly to keep up with the scale and speed required, limiting its ability to deliver timely insights across the sales lifecycle.

Using the Databricks Data Intelligence Platform, Outreach consolidated data into a single source of truth, simplified its architecture, and reduced operational costs. With Databricks, the company now analyzes structured, semi-structured, and unstructured data, supports nearly 100 technical users, and powers ML-driven features like deal health scores and automated handling of out-of-office emails, helping improve seller productivity and reduce time to sale.

Outreach

Pavel Dmitriev

VP of Data Science