Case Study: Acxiom achieves unified customer intelligence and better marketing conversions with Databricks

Empowering marketers with next-gen customer intelligence

Acxiom, a customer intelligence company, needed a way to unify fast-growing consumer data and move to the cloud so it could scale to support hundreds of billions of transactions per month. Using the Databricks Data Intelligence Platform, Acxiom set out to create a secure, integrated data foundation for analytics and better customer insights.

Databricks helped Acxiom securely unify customer data for analytics, enabling the company’s clients to create more customer-centric insights from the data points that matter most. As a result, Acxiom improved customer experiences and helped brands increase marketing conversions and revenue, while also supporting a scalable, safe, and cost-effective cloud environment.

Acxiom

Bhavna Godhania

Senior Director, Strategic Partnerships