Case Study: LG Electronics achieves 50% faster customer data unification and lower costs with Databricks

Elevating the home experience with customer-centric innovation

LG Electronics, a global leader in home appliances, wanted to build a customer-centric data system for its “UP Home Appliances” service but faced major hurdles managing huge volumes of customer and device data. With data silos, complex schema updates, security concerns, and poor scalability, LG struggled to accurately unify customer records and support analysis across its organization.

Using the Databricks Data Intelligence Platform, LG Electronics streamlined customer data management and improved its Intellytics Customer 360 (IC360) initiative. Databricks helped reduce the time to unify customer purchasing data and cut overall costs by 50%, while also addressing security and performance issues that had limited the success of LG’s previous CDP-based approach.

LG Electronics

Hyeojun Moon

Team Leader, CDO