Case Study: Domino's achieves faster customer insight and better feedback analysis with Databricks

Domino's Delivers Innovation Harnessing the Power of GenAI to Enhance Customer Experience

Domino’s, the pizza chain focused on improving customer experience, faced the challenge of turning large volumes of unstructured feedback from its subreddit into actionable insights quickly and efficiently. Working with Databricks and its native products, Domino’s launched “Voice of the Pizza,” a GenAI initiative to better understand customer sentiment, common themes, and improvement opportunities.

Databricks helped Domino’s build the solution using Vector Search, Model Serving, Model Playground, and Databricks Notebooks with AI assistance to analyze and classify feedback. The result was faster development and a more efficient feedback-analysis workflow, with the team reporting a significant boost in productivity and the ability to generate actionable, data-driven insights from customer comments.

Domino's