Case Study: Parle achieves faster, data-driven operations with Databricks

Digitizing fast-moving consumer goods to meet demand

Parle, a major biscuit and confectionery brand with 40+ brands and 400+ SKUs, was struggling to unify fragmented data from multiple systems, distribution centers, wholesalers, retailers, and manufacturing units. This made real-time business insights difficult and forced marketing and sales teams to rely on manual reporting and merged flat files rather than a single, reliable view of performance. Parle selected Databricks Data Intelligence Platform to support its data-driven transformation.

With Databricks, Parle simplified its data infrastructure and improved analytics for sales and marketing decision-making, helping teams compare primary and secondary sales data more effectively and support future AI/ML initiatives. The company expects a 40% reduction in reporting time and costs, freeing resources to focus on operational efficiency and expansion to meet customer demand.

Parle

Sanjay Joshi

GM and CIO