Case Study: Aktify achieves faster, data-driven sales growth with Databricks

Converting customers with conversational AI

Aktify helps clients boost sales with conversational AI, using SMS-based agents to run thousands of prospect conversations at once. But to fine-tune those AI agents and uncover insights across massive data volumes, Aktify needed a faster, safer way to manage complex data transformations, and it turned to Databricks and dbt.

With the Databricks Data Intelligence Platform and dbt, Aktify automated pipelines, reduced manual work, and made data more accessible across the organization. Databricks helped cut pipeline creation from 3–5 days to less than a day, enabled some requests to be completed in half a day, and saved Aktify six figures annually in IT operational costs while improving decision-making and supporting a 19x ROI for customers.

Aktify

Brandon Smith

Director of Data Analytics