Case Study: Myntra achieves faster, more personalized shopping experiences with Databricks

Connecting people with brands that bring them joy

Myntra, part of the Flipkart Group and one of India’s leading fashion e-commerce platforms, wanted to upgrade its legacy data lakehouse to better support AI and deliver a more personalized shopping experience. To keep pace with business growth, Myntra turned to Databricks and the Databricks Data Intelligence Platform to unify data, analytics, and AI.

With Databricks, Myntra centralized data on Delta Lake, built real-time data pipelines, and improved governance, storage efficiency, and scalability. The results included a 35% reduction in infrastructure costs, a 25% performance improvement in real-time pipelines, and faster, more personalized recommendations for its 70 million monthly active users.

Myntra

Raghu Krishnananda

Chief Technology Officer