Case Study: CASETiFY achieves global personalization and unified insights with Databricks

Celebrating creativity across phone cases and accessories

CASETiFY, the global phone case and accessories brand, was struggling with data silos and fragmented systems that slowed decisions and limited personalization as it scaled across 150+ countries. To address this, CASETiFY turned to Databricks and its Data Intelligence Platform to create a unified data foundation for marketing, sales, and customer data.

Databricks implemented a single lakehouse architecture on Delta Lake, removing the need for complex ETL and enabling trusted, real-time insights. The result was faster campaign ROI measurement, better inventory-aware marketing, and advanced AI use cases such as millions of SKU-level models, predictive analytics, marketing mix modeling, and next-generation personalization.

Casetify

Jason Tse

Senior Data Manager