Case Study: AIR MILES achieves stronger customer engagement and better personalization with Databricks

Building meaningful connections with loyal customers

AIR MILES, the AIR MILES Reward Program operated by LoyaltyOne, needed to modernize its legacy data infrastructure to better use billions of customer and partner records. The goal was to create a holistic view of collectors, improve retention and customer lifetime value, and enable more personalized engagement across marketing, support, and partner reporting using the Databricks Data Intelligence Platform.

With Databricks, AIR MILES migrated workloads to a unified cloud platform that made data accessible across the business through BI dashboards in Looker and Tableau, and enabled faster ML model development. The results included more accurate revenue forecasting, more targeted customer support, personalized campaigns, better insights for retail partners, and fraud detection, all supported by improved speed, efficiency, and collaboration across teams.

AIR MILES

Paul Raso

Associate Vice President, Data Platforms & Products