Case Study: MezzoMedia achieves 80% cost reduction and 60% faster data processing with Databricks

Advancement of ad technology by utilizing data, AI and machine learning

MezzoMedia, a Korean digital marketing company, was looking to modernize its data infrastructure to better manage large-scale advertising and marketing data. To improve productivity and support innovation, it adopted the Databricks Data Intelligence Platform and Unity Catalog to centralize data management, collaboration, and access control.

With Databricks, MezzoMedia simplified complex workflows, integrated internal and external data, and automated processing and analysis tasks. The result was an 80% reduction in costs, a 60% cut in processing and collection time for 100TB of data per month, and a 60% reduction in data analysis and modeling implementation time, helping MezzoMedia accelerate AI-driven growth.

MezzoMedia

Gi-hwan Kim

Director of Data Solutions