Case Study: Virayo Visualizes SEO ROI Faster with Databox

How Virayo Uses Databox to Build SEO Reports (& Custom Metrics) to Visualize ROI for Clients

Virayo, the Idaho-based SEO and PPC agency led by Robbie Richards, needed a better way to report on client performance and prove ROI across multiple channels. Before using Databox, the team relied on messy manual reporting, third-party connectors, and canned metrics that made it difficult to tell the end-to-end story of how SEO and PPC investments affected revenue.

With Databox, Virayo built customizable dashboards and SEO reports that pulled data from SEMrush, Google Analytics, and HubSpot into one place, along with custom metrics via Query Builder and Data Calculations. Databox helped the agency create reports in as little as 15 minutes, segment performance by content folder, and present more visual, interactive insights to clients—saving time, improving reporting quality, and making ROI much easier to communicate.

Virayo

Robbie Richards

Marketing Director