Case Study: Unnax cuts reporting time in half with Databox

How Unnax Cut Reporting Time in Half With Databox

Unnax, a B2B SaaS company that provides banking APIs, needed a better way to manage scattered marketing data. Before using Databox, the team relied on HubSpot’s native reporting, which only showed HubSpot data and made it difficult to combine insights from other sources like Google Analytics. This led to time-consuming reporting and limited visibility into how marketing efforts were affecting sales opportunities.

With Databox, Unnax centralized data from HubSpot and other marketing platforms into customizable dashboards, using templates and custom metrics to track ABM performance, website performance, and campaign performance. The result was a simpler, more visually effective reporting process that cut reporting time by 40%–50% each week, improved internal communication by 40%, and helped increase the number of contacts processed in the last six months by 100%.

Unnax

Sam Morris

Director of Marketing