Case Study: MarketLauncher Improves Goal Achievement by 20% with Databox

How MarketLauncher Improved Goal Achievement By 20%

MarketLauncher, a boutique lead development, market research, and prospecting firm, needed a better way to manage performance for its remote 30+ person sales team. Sales Manager Terri-Lynne Anderson was spending hours manually tracking goals, pipeline, and activity metrics across HubSpot and Excel, while reps lacked clear visibility into their own progress.

With Databox, MarketLauncher centralized its data in dashboards, assigned goals to individual team members, and shared progress through links and automated weekly reports. The vendor’s solution made performance easier to track and motivated the team to stay on target, helping MarketLauncher improve goal achievement from about 70% to 90%—a 20% increase—and also cut overall reporting costs by 50%.

MarketLauncher

Terri-Lynn Anderson

Sales Manager