Case Study: Global Message Services improves goal achievement by 30% with Databox

How GMS Improved Achievement of Its Performance Goals by 30 Percent

Global Message Services (GMS), a messaging services provider for more than 900 mobile operators worldwide, needed a flexible and transparent way to handle data from nearly a dozen sources. As the company built out its digital marketing team, it wanted an accessible platform that would help non-data-scientists visualize trends, improve goal tracking, and make better decisions across marketing and sales.

GMS implemented Databox to centralize performance data, create custom metrics, and build shared Databoards with trendlines and goal mappings for social, paid, and web analytics. With Databox, the team improved data literacy, sped up reporting and meetings, and increased achievement of its performance goals by 30%.

Global Message Services

Hendry Soong

Head of Digital & Content Division