Case Study: Elenas triples retention and cuts order cancellations with Databox

How Elenas Used Databox to Triple Retention & Decrease Order Cancellations by 47 Percent

Elenas, a social selling platform in Colombia, needed a better way to track complex sales and operational data across its network of 100,000+ sellers. To support growth, retention, and smoother fulfillment, the team turned to Databox and its Databoards to monitor key performance metrics and make data easier to understand and act on.

With Databox, Elenas built a more data-driven culture, improved visibility into retention, cancellations, fulfillment, and acquisition performance, and enabled the team to respond faster to issues through alerts and shared dashboards. The results were strong: retention rose from around 20% to over 55%, order cancellations dropped by 47%, and CEO Zach Oschin saved 5–10 hours per month on manual reporting and presentation work.

Elenas

Zach Oschin

Co-founder and CEO