Case Study: Arxus improves marketing data accessibility and reporting speed with Databox

How Arxus Makes Performance Data More Accessible & Now Hits 85 Percent of Its Goals

Arxus, a managed cloud service provider based in Belgium, faced significant challenges in making its marketing performance data accessible and understandable. Their previous analytics tool was unintuitive and made it difficult to compile visually appealing reports, which was a problem for a department often seen as a "nice-to-have." The team spent excessive time creating reports and lacked the ability to drill down into specific campaign metrics. To address this, they turned to the vendor Databox.

By implementing Databox, Arxus integrated eight different data sources into customizable dashboards. This solution provided the accessible, visually compelling data presentations the marketing team needed. The vendor's platform drastically reduced the time spent on monthly reporting from two days to under half a day. Most notably, Databox enabled Arxus to hit 10 out of its 12 KPIs, achieving 85 percent of its goals and helping to demonstrate marketing's clear impact on the business.

Arxus

Davy Vandevinne

Marketing Manager