Case Study: Swanson Health Products unlocks faster, broader data access with Data Virtuality

How Swanson Health unlocked 10+ data sources and and how Data Virtuality helped them to overcome two key challenges with data: accessibility and velocity

Swanson Health Products, the largest privately held vitamin retailer in the United States, needed to become more data-driven as its business shifted from offline to digital. The company struggled with two major data challenges: limited data accessibility across many systems and poor data velocity, which often left teams working with outdated information.

Using Data Virtuality’s data virtualization platform, Swanson Health connected 10+ sources including databases, web services, flat files, Google AdWords, and Amazon Marketplace data, then used replication, transformation, and materialization to deliver governed data to users across the organization. Data Virtuality helped Swanson Health make its analytics team more efficient, improve access to timely data, and expand data use beyond Marketing into areas like Finance, with plans to support self-service BI for 500 users.

Swanson Health Products