Case Study: a global real estate conglomerate centralizes marketing analytics with Data Semantics

Global Real Estate Conglomerate cuts cloud costs by 50% with Data Semantics

The customer, a global real estate conglomerate, faced the challenge of tracking its marketing data across various establishments in a centralized manner. They needed to measure clear KPIs and escape siloed tracking to understand true marketing efficiency and ROI. To address this, they partnered with vendor Data Semantics for a Business Intelligence & Visualization solution.

Data Semantics implemented a step-by-step system to define and measure KPIs, followed by a centralized reporting system that aggregated data from sources like Facebook, Instagram, and Google Analytics. This was aided by Power BI reports, which allowed business users to analyze the efficacy of digital marketing initiatives. The solution using Microsoft Fabric resulted in a remarkable 50% decrease in cloud costs and a 35% reduction in manpower, optimizing resource allocation.