Case Study: Newpharma achieves more accurate sales forecasting with Data Minded

Newpharma improves sales forecasting accuracy by 33% with Data Minded

Newpharma, a market leader in the online pharmacy sector in Belgium and France, faced a challenge in scaling its logistics operations workforce planning. Their existing sales forecasting models could not keep up with their dramatic growth in customers and products, so they reached out to Data Minded for a more data-driven and scalable approach.

Data Minded implemented a data platform using AWS Cloud, Airflow, Spark, and Python to train and run an LSTM model daily. This solution automated end-to-end data processing and resulted in a predictive model that was 33% more often within a ±10% error range. For Newpharma, this led to huge expenditure savings and a more efficient use of human resources, allowing them to streamline their large-scale operations.

Newpharma