Case Study: TurnKey Auto Events achieves higher sales per lead with Data Ladder’s DataMatch

TurnKey Auto Events finds 5-12% more matches with Data Ladder

TurnKey Auto Events, a company that runs high-volume car buying campaigns for dealerships, faced a challenge in receiving proper credit for the sales they generated. They needed to accurately match vehicle sales at dealerships with the leads they provided, but their reliance on Microsoft Excel was inefficient for this fuzzy matching and deduplication. They turned to Data Ladder and its DataMatch Enterprise product to solve this problem.

Using Data Ladder's solution, TurnKey was able to implement sophisticated fuzzy matching algorithms to combine records from multiple sources and identify matches they previously could not. This saved them considerable person-hours on data cleaning and deduplication, accelerating their processes. As a direct result, they gained the ability to receive credit for more sales and anticipate an increase in revenue.

TurnKey Auto Events