Case Study: Enterprise Content Solutions achieves 24% higher match rates and same-day data matching with Data Ladder's DataMatch Enterprise

Time saving, increased accuracy and administrative flexibility

Enterprise Content Solutions (ECS) is an integrated marketing solutions company that combines client data with large network databases to drive highly targeted campaigns. ECS struggled to match disparate, messy data and needed verified, standardized addresses before matching; using a third-party vendor took about three business days for hundreds of thousands of records. To bring the process in-house without hiring coders, ECS chose Data Ladder’s DataMatch Enterprise™ with Address Verification.

Data Ladder implemented DataMatch Enterprise™ with Address Verification so ECS could verify and standardize addresses and match records in less than a day. The solution delivered a 24% higher match rate versus their previous vendor, gave ECS the administrative flexibility to tune algorithms without dedicated developers, and produced an estimated ROI in the hundreds of thousands of dollars while cutting turnaround from three days to under one.

Enterprise Content Solutions

Andrew Brownell

Strategy and Analytics Consultant