Case Study: Arlington Power Equipment increases mailing reach and reduces undeliverable mail with Data Ladder

Fuzzy matching makes deduplication a breeze for power equipment retailer

Arlington Power Equipment, the Midwest’s #1 supplier of power equipment and parts, faced a growing backlog of customer address records riddled with duplicates that disrupted mailings and business correspondence. To prepare a clean, reliable mailing list for their mailing company, Arlington Power Equipment turned to Data Ladder and its DataMatch™ solution to tackle fuzzy, repeat and inconsistent address entries.

Data Ladder implemented DataMatch™, using fuzzy logic deduplication that was user-friendly and didn’t require IT intervention. The result: a larger, more accurate mailing list with fewer undeliverable-as-addressed (UAA) items, significant in-house cost savings on data cleansing, and “we were able to really increase the number of people we communicated with this year,” according to Arlington’s accounts payable manager.

Arlington Power Equipment