Case Study: MedPlaya.com achieves a golden customer record and reduced labor hours with Data Ladder's DataMatch Enterprise

Enhancing customer success programs with DataMatch Enterprise

MedPlaya.com, a long-standing Spanish hotel chain, faced a messy customer database with many duplicates and incomplete guest records that threatened the timeliness of their operations and the effectiveness of their “Amigo Card” loyalty program. To address this, MedPlaya.com turned to Data Ladder and its DataMatch Enterprise™ data-cleaning and matching solution.

Data Ladder deployed DataMatch Enterprise™ and helped MedPlaya.com identify appropriate matching criteria, consolidate thousands of records into a single golden record, remove duplicates, and enrich customer information. The project decreased labor hours, sped up processing, improved customer data accuracy for the Amigo Card program, and leveraged Data Ladder’s matching capability (vendor-reported improvements versus leading competitors) to deliver measurable gains in data quality.

MedPlaya.com

Sue Matthews

Sales and Marketing Support Management