Case Study: Gibraltar Group achieves a single standardized address view and targeted cross-sell campaigns with Data Ladder's DataMatch Enterprise

Consolidates Address Silos to Spearhead Sales Campaigns

Gibraltar Group, a Houston-based real estate services agency offering mortgage, insurance and title services, struggled with fragmented address data from multiple sources (including Gary Greene leads) that prevented effective lead conversion and cross-sell/up-sell efforts. Manual coding and attempted PostgreSQL automation were slow and error-prone, leaving address silos and no single customer master—so the group evaluated tools and selected Data Ladder’s DataMatch Enterprise for robust address standardization and matching.

Data Ladder implemented DataMatch Enterprise to ingest data from PostgreSQL, Azure Data Factory and Azure Cloud, automate daily batch address standardization, and create a single master record. The solution standardized all address data under one view, saved considerable time by replacing manual processes, and enabled the marketing team to segment warm prospects for CRM-driven campaigns—improving Gibraltar Group’s ability to target up-sell and cross-sell opportunities.

Gibraltar Group

Karthi Patchamuthu

Director of Business Intelligence