Case Study: Attainment Company achieves clean, deduplicated mailing lists with Data Ladder DataMatch Enterprise

Attainment Company speeds deduplication with Data Ladder’s 30-day trial

Attainment Company, a book and periodical publisher, faced significant challenges with duplicate customer entries in its CMS, a process that was time-consuming and relied on outdated manual tools and external companies. They needed a flexible, in-house solution to quickly clean and standardize their growing customer lists for accurate mailings. They turned to vendor Data Ladder and its product, DataMatch Enterprise, for a solution.

Data Ladder implemented DataMatch Enterprise, which provided powerful fuzzy matching algorithms and name and address transformations to standardize and deduplicate records. The results were clean, error-free mailing lists and a significantly streamlined process, eliminating the need for external help. The IT Manager noted the solution was incredibly powerful, fast, and accurate after some fine-tuning.

Attainment Company