Case Study: Red Points achieves unrivalled content insight and revenue growth with Data Dwell

Red Points - Customer Case Study

Red Points, a brand intelligence SaaS used by 900+ companies, struggled to measure how sales content was used and how it influenced deals. Their previous sales enablement tool lacked analytics, Salesforce, HubSpot and Salesloft integrations, and had restricted licenses that kept Customer Success working from separate spreadsheets. To address this, Red Points chose Data Dwell’s Salesforce-native sales enablement software.

Data Dwell delivered a centralized, Salesforce-integrated content library with tracking, custom dashboards and HubSpot/Salesloft integrations, giving visibility across SDRs, AEs and Customer Success. The change drove measurable improvements: increased content usage and prospect engagement via single personalized URLs, higher Salesforce adoption, clearer attribution of revenue to specific content pieces, and broader use by Customer Success to boost upsell/cross-sell — all supported by ongoing Data Dwell reporting and support.

Red Points

Lisa Sedlmayr

Marketing Project Manager